Adobe achieved a 3x increase in visitor-to-lead conversions by integrating Demandbase Live Chat with LivePerson, gaining real-time firmographic data on visitors, such as company details. This information enabled Adobe's chat reps to focus on high-potential enterprise visitors and provide personalized, effective chat interactions. The fast implementation led to improved chat quality, stronger visitor engagement, and a significant 200% increase in chat-to-qualified lead conversions, enhancing Adobe's web experience and demand generation efforts.

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