“Pipeline saves lives.” Jason Rushforth SVP and GM, SugarCRM © 2022 Bombora www.bombora.com @bomboradata SugarCRM is a full-featured customer relationship management platform for everything from startups to enterprise organizations. A challenger in an established field, SugarCRM shot through the ranks and is currently rated Visionary in the Gartner Magic Quadrant, Leader in the G2 Spring 2022 Report, and the No. 1 CRM in SoftwareReviews. Challenge As a challenger in the established and highly competitive customer relationship management (CRM) space, SugarCRM leadership understood the value of sales and marketing efficiency and alignment. But with a high-ticket product and customers who aren’t always in-market, they found that their traditional sales development representative (SD

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