Students’ Social Media Engagement Positively Impacts Meal Plan And Food Purchases
Students’ Social Media Engagement Positively Impacts Meal Plan And Food Purchases
9 PagesSTUDENTS’ SOCIAL MEDIA ENGAGEMENT POSITIVEL Y IMPACTS MEAL PLAN AND FOOD PURCHASES CASE STUDY 2 Campuses Share Strategies In April 2017, the University of California, Irvine’s student dining program discovered an interesting correlation between its social media activities and sales. As the number of followers increased on Facebook, Twitter and Instagram, so did campus meal plan sales. And as social media interaction increased among students, so did sales at its campus retail dining locations. From April 2016 to April 2017, social media activity grew by a whopping 106 percent at UCI. During that same period, meal plan sales grew by 21 percent, a significant increase considering that nationally meal plan sales on higher education campuses have not performed as well. Further,
