Company Overview IKEA, a multinational conglomerate, designs and sells ready-to-assemble furniture, appliances, and home necessities. Retail AMER 2020 IKEA builds custom audiences to design room-specific messaging and match furniture needsIKEA challenged Quantcast to drive growth in both new customers and online revenue. Knowing that their consumer was more likely to be receptive to messaging specific to their furniture needs, their core challenge was to identify and reach audiences in-market for a particular room and message them accordingly. CHALLENGE IKEA used Quantcast custom audiences to build and curate distinct audiences focused on a specific room and/or promotion. This included building audiences interested in kitchens and reaching them with household goods as well as

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