TetraScience leveraged LinkedIn Sales Navigator to strengthen its account-based marketing (ABM) strategy, targeting economic buyers in the life sciences industry. The platform enabled the company to identify decision-makers, map organizational hierarchies, and refine lead lists with precision. With custom list sharing and contextualized engagement, TetraScience expanded its sales channel, achieving a 5.3x increase in deal sizes and influencing 74% of its CRM deals. This approach facilitated cleaner targeting, improved collaboration among account managers, and enhanced outreach efficiency while building meaningful relationships with potential clients.

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