This case study focuses on a multinational energy company that uses Vendavo’s pricing tools to optimize its pricing strategy for over 5,000 SKUs in its lubricants and additives division. The company aimed to maximize cash flow, enhance shareholder returns, and grow margins by organizing pricing processes across 20 countries. Vendavo solutions helped the company move from decentralized and undisciplined pricing to a streamlined, consistent approach. The pricing tools improved visibility, allowed for better segmentation, and supported sales teams with smarter pricing, leading to increased margins and better cash flow.

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