1 Visit www.zoominfo.com/solutions/data-as-service to learn more Route RingLead, a ZoomInfo Company Transform your revenue operations into a well-oiled machine Efficient lead routing is often difficult due to organizations facing changing personnel, account structures, and market conditions. T o combat such fluctuations, revenue teams require a process that reliably and accurately routes records to an appropriate owner in a timely fashion. The key to efficient revenue operations is sending leads to the right place at the right time. If a mid-funnel customer reaches out and connects with a salesperson who specializes in net new customers, they’re not going to get the proper assistance needed to drive them to the end of the funnel. With a flexible lead routing process in place that

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