Molson Coors, a leading beverage company known for iconic beer brands, expanded its portfolio beyond beer and required a modernized pricing strategy. The company partnered with Vendavo to streamline its pricing processes, helping the pricing execution team manage complex regional data, regulations, and distributor relationships. Vendavo enabled Molson Coors to optimize pricing, enhance efficiency, and improve agility in responding to market demands. Key benefits include improved accuracy, data-driven decisions, better collaboration with distributors, and cost savings through standardized processes.

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