Targeted distribution of thought-leadership content in Arabic has helped a diversified technology business transform awareness of its ICT solutions. The Middle East has a dynamic technology industry with huge interest in disruptive technologies, but a lack of relevant, in-depth technology content in Arabic. Leveraging LinkedIn to deliver such content enabled Advanced Electronics Company Limited (AECL) to transform perceptions of its business, and build targeted engagement at scale, across the region. AECL Case Study Speaking the language of ICT starts new conversations for AECL The Challenge:  Update perceptions of AECL from a defence company to a diversified technology business  Demonstrate the relevance of AECL expertise to businesses across different sectors  Target rel

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