Case Study

From talent conversations to qualified lead conversions

From talent conversations to qualified lead conversions

Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Objective • To improve the quality and quantity of leads generated vs other advertising platforms • To deliver tailored messages to the right target audience to increase engagement and conversion Headquarters: Malaysia | No. of Employees: 51 – 200 | Industry: Human Resources Services From talent conversations to qualified lead conversions Results Solution • Targeted HR professionals with Conversation Ads for personalised outreach at scale and paired this with pre-filled Lead Gen Forms for seamless lead collection • Optimised the campaign by broadening targeting — from HR job titles to HR and Admin job functions and business decision-makers (CEOs, Directors, Founders). Also increased their bi

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