US & CAN: +1 (541) 306 3271 | UK: +44 (0)203 282 1633 | AUS: +61 02 8417 2339 | Email: sales@manzama.com | Web: www.manzama.com Aaron Starts Meaningful Conversations with Manzama You only have one chance to make a first impression, as the old saying goes. If you happen to be a solicitor and you’re trying to impress a prospective client, it’s not a well-cut suit or a posh lunch that’s going to get the job done. The best way to impress a potential client – or an existing client, for that matter – is to display an understanding of their business. By showing some knowledge of the nuances of the client’s industry, their competition, the regulatory (and other) challenges they’re facing, you illustrate that you care enough about their business to deserve their business. Aaron

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