Leading Spanish-speaking online business school partners with LinkedIn to enrol more students The challenge: OBS needed to build a channel to capture quality leads to improve course enrolment conversions. In partnership with Adsmurai, a Spanish digital marketing platform, it developed a strategy to achieve this. The solution: LinkedIn sponsored content and InMail campaigns for the Latin American market were used because of their quality and simplicity. These options allowed OBS to maximise the quality of leads. LinkedIn products used: • Sponsored content • InMail How did LinkedIn help? LinkedIn helped generate better quality leads thanks to its potential for segmentation and ability to reach users interested in the product. LinkedIn, OBS and Adsmurai managed to connect the

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