GROUPON & MENCHIE’S CASE STUDY SPARKFLY ENABLES MENCHIE’S AND GROUPON TO IMMEDIATELY TRACK ROI OF DAILY DEALS Menchie’s wanted to run a promotion on Groupon’s online and mobile pro- perties, but they realized that there was no easy way to assess the e?ective- ness of the promotion without waiting months to gain visibility into redemptions by individual store locations. Menchie’s wanted a solution to track the e

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