L’ORÉAL PARIS & WALGREENS CASE STUDY SPARKFLY POWERS REAL-TIME TRACKABLE IN-STORE DIGITAL PROMOTION FOR L’OREAL & WALGREENS/DUANE READE L’Oréal Paris set up a campaign through the mobile beauty shopping and sharing platform, Pretty In My Pocket (PRIMP), to o?er mobile discounts and incentives to consumers at Walgreens and Duane Reade stores in New York City. Their goal was to increase in-store conversion by providi

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