Case Study

Sparkfly Teams With Hooters To Create A Unified Loyalty Program Across Multiple POS Vendors

Sparkfly Teams With Hooters To Create A Unified Loyalty Program Across Multiple POS Vendors

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The program included all 189 corporate locations and 200 franchise locations Integration with all four point-of-sale systems was completed in less than two weeks In the ?rst 60 days after launch, Hooters generated over 40,000 redemptions and more than $1,000,000 in incremental sales Hooters gained unique insight into consumer behavior, and experienced an average redemption rate of 58%, with 11 average items purchased per ticket Hooters gai

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