BAJA FRESH CASE STUDY SPARKFL Y AND BAJA FRESH TEAM TO SOLVE CROSS CHANNEL MEDIA ATTRIBUTION THE SPARKFLY TECHNOLOGY SOLUTION THE CHALLENGE THE RESULTS Baja Fresh wanted to set up their ?rst-ever digital and mobile ad promotion and planned on using numerous partners including Google Search, Facebook, Yelp, Opera Mediaworks, Bing and UberMedia to promote the deal. When setting up the campaign, however, they discovere

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