Case Study SOVOSThe Customer Sovos is a leading global provider of software that safeguards businesses from the burdens and risks of modern, digital tax enforcement, mainly on transactional taxes like VAT and sales and use tax. The Challenge Sovos had been transforming its marketing approach to a more audience- centric, personalized and account-based model. However, rapid company growth, multiple sources of customer and prospect data, and poor systems design created a barrier to success and a perfect storm of messy data. Sovos struggled with a range of data problems, including missing, incorrect and incomplete account data, non-target accounts/contacts clogging up their CRM, as well as duplicate records and data silos. The Customer: The Problems Lacking Confidence in Customer

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