Case Study RingCentralThe Customer RingCentral is the leading provider of cloud-based communications and collaboration solutions for businesses. The Challenge RingCentral recognized they were missing out on many potentially valuable opportunities because leads weren’t being aligned to the right accounts with the right information. This, in turn meant sales and marketing activities weren’t aligned to be most effective and relevant to potential customers. In order to improve results and boost RingCentral’s pipeline, the company implemented an account-based marketing (ABM) strategy. Three core components of this strategy were: - Accurate lead-to-account matching - Accurate and actionable account and lead insights - Improved routing and prioritization of leads More than 30% of inboun

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