Powering Predictive Modeling: Digital Media Company Redefines Direct Response Advertising “ Informatica Intelligent Cloud Services helps us leverage our data for AI and machine learning so we can better understand our customers and their journey. We can provide them the right experiences and make sure we are making the right marketing decisions along the way.” Business Intelligence Director Digital Media Company Goals Solution Results Adopt a cloud strategy to scale big data analytics, improve performance for end users, and break free from the constraints of on-premises systems Shift to Informatica Intelligent Cloud Services iPaaS to support new big data analytics strategy Cuts data integration and processing times in half, saving employee time while improving performance

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