Case Study TipaltiThe Customer Tipalti is the leading supplier payments automation provider. The Challenges Tipalti’s go-to-market strategy is built around target lists for account-based marketing (ABM). They needed to: - Fill their pipeline with qualified accounts - Identify the handful of key individuals within those accounts to engage with Tipalti needed an intelligent solution to automate their list building process for ABM, and leave marketing free to focus on creating effective campaigns. Traditional lead and account list vendors can provide net-new accounts and leads, but they’re very blunt objects, and generate a huge amount of extra work for Marketing. Typically, a significant portion of the data will be inaccurate, out of date, incomplete, or duplicates of prospects

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