Case Study N3The Customer N3 is the leading outsourced, integrated sales and marketing execution firm. The Challenges N3 needed to clean up, enrich and scale their database with a reliable source of highly accurate, actionable data. Messy Database Woes N3 had aggregated millions of customer, prospect and partner records into a vast database for marketing and sales campaigns. But missing, outdated and incorrect data was threatening to compromise their campaigns. N3 wanted to scale their highly valuable database, weeding out useless records and enriching the rest with highly actionable data. Wanted: A Single Source of Truth N3 was using multiple vendors to source their data for marketing and sales campaigns. Managing and verifying so many data sources was time-consuming and costly—

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