Case Study Fun is at the center of what we do, and this test showed that customers respond well to promotions that fit in the with the feel of our brand. We’ve got loads of ideas for more tests to run, and using Insider, they’ll be simple to implement. We were delighted with the results. Learning about our customers and optimizing our activities accordingly is a process that will never end. We’re happy to be taking this exciting journey with Insider; we know we’re in safe hands! Ksenia Rodionova Head of Platform Development Win-win: Learning about customer preferences while increasing conversion ratesCase Study Getting to Know Your Customers If they want to stay ahead of the competition, online retailers must continually learn about their customers’ needs and preferences and mak

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