Case Study
Softonic Achieves 2X Increase in Engagement & Retention
So f tonic Achie v es 2X Incr ease in Engagement & Re tention SOF T ONIC C a se S tud y The Oppor tunit y With o v er 100 million monthly visitor s , So f tonic is the leading global so f t w ar e and app disco v er y des tination, o ff ering the mos t comple te selection o f do wnloadable so f t w ar e and apps acr oss hundr eds o f categories . P rior to OneSignal, So f tonic utiliz ed Fir ebase to send mobile push no tifications , pr edominantly tar ge ting their user s on Andr oid. A s the P r oduct Manager at So f tonic , Jesus Bosque o v er saw the coor dination o f these digital engagement campaigns and pr oactiv ely sought be t ter w ay s to s tay connected with So f tonic ’ s user s . Shaping the F utur e o f App & So f t w ar e Disco v er y Bosque under s tood that