LBC Studios Enhances User Experience for 10 Million Gamers using OneSignal LBC STUDIOS CASE STUDY THE PROBLEM On April 20, 2017, LBC Studios launched its first studio game “Hempire,” immediately capturing worldwide attention with over 3 million installs that same year. Today, Hempire has reached over 10+ million downloads, connecting gamers across the world with the fun and emerging culture surrounding the cannabis community. Kevan O’Brien, the Marketing Director at LBC Studios, is responsible for app store optimization and user acquisition. Kevan noticed that there was a solid decline in open rates which signaled that there was an issue in their approach towards engaging and retaining their players. To combat this, Kevan and his team shifted towards other marketing methods suc

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