A trapalo Achie v es 8% Incr ease in C onv er sions A TR AP AL O C a se S tud y T o succeed in compe titiv e global mark e ts , online tr av el agencies ( O T A s) need to diff er entiate their o ff er s and deliv er the bes t cus tomer e xperiences . This w as the case f or Bar celona-based agency , A tr apalo . The agency ’ s early success w as based on a non-tr aditional business model, tar ge ting cus tomer s y ear -r ound with ho tels , flights , tr av el, leisur e activities , and sho w tick e ts – all in their home cities . T oday , A tr apalo has e xpanded its ser vices to se v er al countries acr oss C entr al and South America. Miguel Angel Mes tr es , CRM Manager at A tr apalo , o v er saw the s tr ategy and implementation o f the company ’ s w eb and mobile m

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