ICICI Prudential Life Insurance Achieves 2X Increase in ROI with Taboola Image Ads

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ICICI Prudential Life Insurance achieved a 2X increase in ROI and a 30% month-over-month increase in leads using Taboola Image Ads and Taboola Pixel to target High Net Worth Individuals (HNIs) for their Term Insurance product. The campaign resulted in a 50% decrease in cost per lead (CPL) and outperformed other channels like Google Discovery, with a 30-40% lower CPL and 3X higher ROI than GDN. ICICI plans to continue leveraging Taboola's capabilities to further optimize campaign efficiency and expand targeting.

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Case Study

ICICI Prudential Life Insurance Achieves 2X Increase in ROI with Taboola Image Ads

ICICI Prudential Life Insurance Achieves 2X Increase in ROI with Taboola Image Ads

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