Company Overview With its range of design-led and scientifically engineered compression socks, Sockwell’s products help people feel more comfortable when on their feet for long periods of time. Retail AMER 2021 Sockwell jumped into digital sales with both feet–and it paid off Brick-and-mortar retailers had represented a major sales channel for the business and, as stores closed during the pandemic and people stayed home, this small US-based manufacturer saw orders drop rapidly. As temporary closures looked to become permanent, the Sockwell team knew that they would be more reliant on their fledgling online business than they’d ever predicted. But there was also a huge opportunity for growth with a new consumer segment: healthcare workers putting in extra pandemic hours and f

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