Company Overview Founded in 1766, Christie’s is a world-leading art and luxury business. The British auction house is renowned for its expert live and online auctions as well as its private sales. Retail AMER 2021 Christie’s transforms its 255-year-old brand with machine learning and AIWith a very small, international, and high-net worth client base, Christie’s wanted to use first-party data strategically to connect with potential customers in a safe and respectful way. Because they never sell the same item twice and don’t know what their top-lot or next auction is going to be, they need to be agile and flexible to reach customers at the right time with the right auction item that will appeal to them. And, above all, they want their customers to trust them. CHALLENGE Christie’

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