Company Overview Beiersdorf is an international skincare company with globally leading brands such as NIVEA, NIVEA MEN, Eucerin, La Prairie, and more. Retail EMEA 2021 Beiersdorf taps into Quantcast’s creative solutions for more effective video advertisingWith its portfolio of household names, Beiersdorf turned to Quantcast to run a variety of campaigns for its different brands throughout 2021. When it comes to programmatic, Beiersdorf’s overarching goal is to continuously optimize ad completion rates. It set a 70% ad completion rate and 70% viewability rate as main goals, in addition to brand uplift and optimal frequency rates. CHALLENGE Beiersdorf was particularly intrigued by Quantcast’s creative solutions, most notably the ability to envelope video ads with a static wrap.

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