Company Overview SickKids Foundation is the fundraising arm of the Hospital for Sick Children, Canada’s leading center dedicated to advancing children’s health through the integration of patient care, research, and education. Nonprofit AMER 2021 Digital advertising makes impact beyond the pavement for SickKids FoundationSickKids Foundation and digital media agency Aber Group set out to recruit participants and encourage them to fundraise for the ‘Million Reasons Run’ campaign. Their focus was on reaching runners, parents with children, and supporters of the 13 participating children’s hospitals. The campaign had the unique challenge of needing to drive awareness as well as recruit virtual community participation during the COVID-19 pandemic. Since this was the inaugural yea

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