Case Study Social Media Success for Growing Restaurant Brand Launched in 2013, BIBIBOP Asian Grill had built and rapidly grown its presence in central Ohio, with eight locations in the Columbus area and one in greater Cincinnati. With the goal of continued expansion throughout Ohio, BIBIBOP brought on the Belle team to provide strategic support within social media. The Belle and BIBIBOP teams began by building out a social media strategy to clearly define BIBIBOP’s brand voice and image and to establish standard responses to common customer questions on social media. The Belle team implemented a content calendar and assumed management of content and community engagement across BIBIBOP’s social accounts: Facebook, Instagram and Twitter. In addition, Belle secured an Instagram takeover of a

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