Case Study CASE STUDY Redeeming brand reputation + breaking out of the shopping mall In Fall 2015, international pizza brand Sbarro embarked on an 800-franchise rebrand rollout while simultaneously launching a new market innovation in the form of free-standing eateries. Sbarro came to our team for support in the form of heavy-hitting national media coverage, localized community awareness for store grand openings, social media ad buys and overall public relations strategy for the rebrand and launch. To secure media coverage and maximize impressions, the Belle team pitched targeted local and national outlets in print, online and social media. Belle worked to secure stories, interviews and social media giveaways, as well as private media nights and media attendance at grand opening events for

Join for free to read