Case Study: Jolt Cola • Belle Communication CASE STUDY Jolt Cola RISES AGAIN with National Beverage PR Campaign Iconic ‘80s beverage brand Jolt Cola was preparing for a nationwide brand relaunch in September 2017. Known for “all the sugar and twice the caffeine,” Jolt would be available exclusively at Dollar General and online through Amazon. NJI Media, a leading digital media agency based in Washington, D.C. and Jolt Cola’s agency of record, tapped Belle Communication as its media relations partner to achieve rapid, nationwide public awareness, drive trial, activate brand loyalists and attract new Jolt Cola fans (particularly within the millennial demographic) through national and regional media outreach. A core element of the relaunch campaign was to strategically appeal to the nostalgia

Join for free to read