Case Study
Trash Talk: B2B Thought Leadership Campaign Propels Growth for a Waste Management Startup
Case Study CASE STUDY Trash Talk: B2B Thought Leadership Campaign Propels Growth for a Waste Management Startup Founded in 2010, Enevo began in Finland providing waste data from dumpster sensors using proprietary analytics software. As a startup company that was seeing significant growth, Enevo moved its headquarters to Boston to expand its North American presence and looked to evolve its company focus to introduce a new services-based offering. In 2017, Enevo engaged Belle Communication to effectively communicate the brand’s value proposition in the U.S. and elevate its expertise among new target audiences that align with critical business development and sales goals. Belle developed and executed a strategic thought leadership program focused on: Trade media outreach within target vertica