Case Study: Social Media Ads Increase Online Orders for Rib City Overview: Rib City, a franchise restaurant serving family-style barbecue, operates 15 corporate-owned locations with additional franchise locations nationwide. Since its early beginnings in 1989 with one location in Fort Myers, FL, Rib City has sought to provide award- winning ribs and real barbecue. The Objective: Rib City introduced a new online ordering system in the summer of 2016 that allowed guests to find the nearest restaurant location, place their order on a mobile phone app, and identify lunch and dinner specials daily. They sought to increase brand awareness and drive traffic to their new online ordering system and encourage mobile app downloads. With just a touch of a button, hungry patron

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