Email Marketing Case Study: An Online Product Needs Online Marketing – a Campaign to Drive Brand Awareness for a New Product Offering The Objective: A nationally-recognized household brand with roots firmly planted in direct mail marketing recently launched a line of pure air, odor neutralizing candles via their e- commerce site. They sought additional channels through which to market and create brand awareness for their new product line. The Solution: AccuData proposed and subsequently implemented a marketing strategy that included a 12 week email marketing program with creative design services to complement the company’s existing direct mail marketing program. The plan began with a thorough examination of leading email marketing sources to determine which list w

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