CUSTOMER: iHeartMedia UNDERSTANDING FANS IS CRUCIAL TO FINDING THE RIGHT VOICES TO SHARE YOUR MESSAGING AT A GLANCE: Reaching the right target audience is important for iHeartRadio. It’s how they’ve gone from successfully navigating traditional radio to ruling the digital radio space. Their approach relies on understanding and empowering music fans by identifying influencers to create fan armies, leading to major engagement and interest in the iHeartRadio Awards. CHALLENGE: REACHING THE MILLENNIAL AUDIENCE AUTHENTICALLY ON A NUMBER OF CHANNELS Thriving in the digital world requires commitment to evolution, something iHeartRadio exemplifies in their business practices. Their goal is to continue growing their huge social media presence by keeping their messaging relevant, authen

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