iHeartRadio - LaunchSquad DIFFERENTIATING IN THE MIDST OF A STREAMING “ARMS RACE” The streaming music industry has been called an “arms race” by many analysts because of the number of well-known brands that have entered the arena. Recent data indicates that thirty million people pay for streaming services–and hundreds of millions more listen for free. Everyone seems to be clamoring for a piece of the action. Already one of the largest media and entertainment companies in the U.S., iHeartMedia (formerly known as Clear Channel) needed a strategic, unconventional PR partner for the very specific needs of their iHeartRadio digital brand. iHeartRadio was already a massively popular consumer brand with millions of registered users and hundreds of radio stations providing marketing support, but i

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