CUSTOMER: 113 Industries Finding the next $100 million dollar idea is never easy. According to Nielsen Research, 85% of products launched fail to reach $50M in revenue within three years. Even successful brands popular with consumers can struggle to innovate to meet the changing needs and preferences of their consumers. The challenge could be that traditional focus groups often let 15 people in a room decide what 15 million would buy. Social media analytics provides brands a more complete focus group with hundreds of thousands, even millions of opinions from which to identify consumer trends, opinions, and even new product ideas. Unlike traditional innovation processes based on consumer panels and focus groups, organic consumer conversations across online platforms identify cons

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