Case Study
Post Office leverages social listening to improve operational efficiency
Challenge: Managing a large organization’s volume of conversation Post Offi ce Ltd manages over 11,000 locations, several thousand of which are run by franchise post masters. With such a large organization it’s a huge challenge to manage the volume of conversation and ensure that each location is operating effi ciently. Solution: Isolate the relevant social media conversation each day To support so many locations and stakeholders Post Offi ce needed a social listening tool that would help them isolate the relevant conversation out of the billions of posts on social media each day. NetBase also integrates with Post Offi ce’s customer care tool Lithium. This integration leverages NetBase’s industry-best NLP and recall ensures that Post Offi ce customer service never misses an i