AT A GLANCE: Empower Media Marketing is a Creative Media Agency that “builds trust at scale with the precision of an engineer and the heart of a matchmaker,” and partners with influencers to build relationships in organic ways, working to create authentic advertising in today’s ad-blocking world. CHALLENGE: Partnering with the right influencers does not just happen overnight. Empower needed to first identify the right influencers, fully vet them, and then engage them for an activation that is mutually beneficial to the influencer/creator, and the brand/client. They needed to find the right DIY influencers to partner with Dremel for a DIY campaign and activation called “Mission to Make” . • Find influencers: First, Empower needed to identify the right influencers. This is easily done

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