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What If Social Influence Could Be Used To Develop A Makeup Brand?

What If Social Influence Could Be Used To Develop A Makeup Brand?

Maesa
Pages 2 Pages

However, the explosive growth in colour cosmetics had left their limited range of makeup brands behind. They needed a fresh, modern makeup offering that could appeal to existing customers while also attracting a younger, beauty-savvy shopper. THE IDEA What if social influence could be used to develop a makeup brand? This was the thinking behind COL -LAB - and it led to a beauty revolution. Within a year, MAESA had created, designed

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Cosmetics & Perfume Industries

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