Case Study

INCREASE QUALITY LEADS FOR DRIVERS & SUPPORT STAFF AND CREATE BRAND AWARENESS THROUGH SOCIAL MEDIA

INCREASE QUALITY LEADS FOR DRIVERS & SUPPORT STAFF AND CREATE BRAND AWARENESS THROUGH SOCIAL MEDIA

Pages 3 Pages

Biagi Bros., a leading transportation and warehousing company in the US, partnered with OTR to enhance their online presence and attract quality leads for driver and support staff positions amidst an employment shortage. Through tailored marketing strategies, emphasizing their family values and relationship-driven culture, OTR significantly increased Biagi's social media reach by 354%, resulting in a considerable influx of qualified applicants, with 92% being suitable for the roles. This approach effectively filled job vacancies and elevated brand awareness.

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