Case Study Innovation Exploration for Hand Sanitizer A well-known hand sanitizer brand came to us in February 2021 to discuss two potential new innovations that were ready to launch. As a dominant player in the sanitizer space, this brand needed to understand consumer reactions to the new form factors and how they compared to the older versions of those line extensions. Challenge • Understanding of key sensory insights to optimize product formulation • Prioritization across products in the innovation pipeline • Assessment of brand fit and product resonance among loyal and new customers • Analysis of performance across of different sensory KPIs, such handful, etc. • Qualitative depth via honest, unbiased open-ended product feedback In less than two weeks, the brand had its answers

Join for free to read