Case Study Product & Line Optimization for King’s Hawaiian King’s Hawaiian came to us in February 2021 to discuss potential line extensions heading into the new year. As a dominant player in the bakery space, King’s Hawaiian needed to understand consumer reactions to potential new products in the pipeline among current and potential customers. Challenge • Understanding of key sensory insights to optimize product formulation • Prioritization across products in the innovation pipeline • Assessment of brand fit and product resonance among loyal and new customers • Ranking of consumption occasions and in-home use case resonance • Qualitative depth via honest, unbiased open-ended product feedback In less than two weeks, King’s Hawaiian was ready to revise its roadmap for its new product li

Join for free to read