Case Study Skis.com Checkout Header Test RESULTS • 17.23% lift in checkout completions • 98.34% statistical significance • Over 1,200 visitors tested HYPOTHESIS To increase checkout completion rate by removing any unnecessary distractions and by building consumer confidence through increased visibility of customer service contact information and trust messaging. HOW WE ACCOMPLISHED THIS By using VisualWebsiteOptimizer, Trinity Insight implemented an A/B test to determine which presentation of the checkout funnel would produce a higher completion rate with a 95% or higher statistical significance. 17.23% lift in checkout completion over 1,200 visitors tested 98.34% statistical significanceHYPOTHESIS To increase checkout completion rate by removing any unnecessary distractions and by

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