Sephora Checkout RedesignDesign Brief • Improve the checkout flow for Sephora customers • Reduce the cart abandonmentsDesign Team • Design Lead • Two senior UX designers • One UI designer • Two product managers • A whole slew of engineersProblemSolve for: Too much cart abandonment A recent Baymard Institute study revealed that, on average, 69.23% of shoppers abandon their cart. At Sephora that number was closer to 79% The difference translates into many millions of dollars in lost revenue.How Sephora Stacked up* • Ranked #76 out of 100 eCommerce sites • Overall score of 250 (out of 1000) • ‘State of the Art’ designation in just 1 category • Violated 28 usability guidelines Before redesign * Baymard Institute Benchmark Study comparing 100 eCommerce sites against a set of 134 u

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