Header Bidding: Access to High-Value Users
Header Bidding: Access to High-Value Users
3 Pages©2016 MediaMath, Inc. CASE STUDY Reach users unavailable through traditional exchange tags Header Bidding: Access to High-Value Users + ® mediamath.com ©2016 MediaMath, Inc. + ® The Question: DOES HEADER BIDDING ACTUALLY INCREASE REACH FOR BUYERS? Header bidding is popularly known as the integration on the publisher’s page that exposes each impression to programmatic demand before the publisher’s ad server is called. It’s often been considered a supply-side tool, helping publishers create more competition and understand the true value of their inventory. Header bidding’s benefits for buyers are typically less discussed. For instance, it offers a superior technical integration between the publisher and the exchange to access valuable inventory. It can also give buyers the ability to r
