case study Simplified Marketing Operations Improves Measurement, Shortens Sales Cycle for Pepperdata /2 CASE STUDY: Simplified Marketing Operations Improves Measurement, Shortens Sales Cycle for Pepperdata / © 2016 Digital Pi, LLC. All rights reserved. Pepperdata customers are some of world’s largest companies in the adtech, media, finance, telecommunications, and high tech industries. Every day, Pepperdata software helps these diverse companies eliminate blind spots and get the application performance they need, avoiding bottlenecks while increasing transparency and control. Marketing automation serves as the hub of Pepperdata’s go-to-market strategy. As Ed Colonna, VP , Marketing & Business Development, Pepperdata, explains, “We wanted our marketing automation system to allow

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