Visibility into Lead Lifecycle Accelerates Sales Growth for HelloSign. INTRODUCTION HelloSign simplifies work for millions of individuals and over 70,000 companies worldwide who trust the HelloSign platform to manage their most important business transactions. A core value of the company is to “make our users awesome” by delivering products that are easy to use and easy for developers to integrate. With a growth trajectory that now sees the company serving diverse market segments, including some who want a self-service experience and others who require a sales- assisted approach, HelloSign found that it was difficult to nurture and cross-sell effectively across its customer base with its existing marketing automation solution. Senior Manager of Marketing Campaigns, Growth and Ope

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